Assign a score of 0 to 10 to 10 questions. The objective is to consider the critical aspects that contribute to the development of your brand.



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Mission and vision statements, values of the company, are written so that they guide the leader and the work team in a clear and objective way.

The business and marketing goals have been set up so that the company can take the right steps to grow and establish a strong position in the marketplace.

The qualities, characteristics and features of the brand are defined. A Brand Statement was written that describes the role of the brand in the market in a short and easy-to-understand way.

The company has a strategy in place to promote it. The initiatives, budget, metrics, and a robust course of action are clearly defined.

How much total quality the customer perceives in terms of the final product and personal service is?

The leader and team understand their role in the company system. They are clear and without friction. Their goal is to be the best offer for the market.

The brand's name is memorable and short. The design is straightforward, distinctive, and current. The slogan complements it perfectly. In addition, there is an identity manual that describes the uses and limitations of the logo.

Brand messages are distinctive, powerful, and enticing to both current and potential customers. It's a clear and consistent design.

The online presence conveys the attributes and purpose of the brand. It can be accessed from any device, is fast, easy-to-use, and optimized for search engines.

The brand has profiles on social platforms that best serve the company's objectives. The publication and interaction with Internet users are planned. The timing is appropriately synchronized across various media and platforms.


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