PROJECT
Abbast | We transport
CHALLENGE
Develop for a local freight transportation company a clearly differentiated branding system to communicate its proposal.
Categories
- Naming
- Brand design
- Tagline
- Website / SEO
PROCESS
High contrast colors and classic Helvetic typography were used for the solution. The isotype was made in a minimal concept to facilitate recall and contrast with similar brands.
As per the client’s instructions, the website had to have a clean, contemporary interface, with the information structured in such a way as to be intuitive.
Excellent work team, very professional and at all times maintain communication with their clients.